Well, at First Baptist Church, a campaign involves a series of events concentrating on one particular thing. Right now that thing centers around the Bible verse found in the Gospel of John, chapter 3 and verse 16. Hence, John 3:16.
It is true that the Apostle John wrote this verse nearly twenty centuries ago quoting Jesus. What has happened recently is the release of Max Lucado's new book, 3:16 The Numbers of Hope, which is based on this verse.
